So hard that Faberyayo (die van de jeugd van tegenwoordig) once made a song about the trousers of this French brand.

A.P.C. stands for atelier de production ét creation. This French brand was founded in 1987 by Jean Touitou. The brand started by launching a range of jeans known for their perfect fit and durability.

The brand distinguishes itself with their unique view on fashion. Definitely not fast fashion but ready to wear clothing that is and remains timeless. The collection consists of stylish items ranging from sweaters, trousers, t-shirts and hoodies to the fantastic A.P.C. denim made exclusively in Hiroshima, Japan.
In addition, the brand is also known for their collection with other streetwear greats. There were collabs with Lacoste, Asics and fashion blog JJJJOUND (known for their rock-solid New Balance 990v3).

A.P.C. will conquer a place in your wardrobe this year!